PZERO EXPERIENCE LE MANS
Le Mans, France
ABOUT
THE EVENT
Pirelli France once again entrusted LAB Services with the design, production and management of its event in Le Mans as part of the Pzero Experience.
No fewer than 50 cars gathered at the Le Mans Bugatti circuit to drive the whole day through. On the schedule of events in the Pirelli Village were driving sessions, augmented reality activities, relaxing massages, networking opportunities and much more.
LAB Services assisted Pirelli France by creating a VIP reception area composed of modular partitions decorating three boxes as well as setting up the client’s communication tools (banners, streamers, product stand presenting the latest tyres from the Geneva International Motor Show) and providing two big screens to screen product videos.
