Coordination de Roadshow et tournées logistiques -LAB Services

WHAT IN FACT
DO WE MEAN BY “ROADSHOW LOGISTICS"?

Whether in France or abroad, LAB Services teams adapt to the specific features of your event to oversee its entire deployment.

Our role is to act as a facilitator on the ground. We work with you to define the outlines of your project: what is the aim of the roadshow? Who are the target audience? What resources are available?

Our teams take into account all these issues and apply our accumulated skills to present a strategy to meet your expectations.

Our fleet of commercial vehicles, ranging from 20 m3 capacity tailgated vans to 70 m3 articulated lorries as well as containers, affords us flexibility of transport on Europe’s roads.

CLIENT CASE STUDY
DS AUTOMOBILES FORMULA E

Commissioned by the agency DRIVING EVOLUTION within the scope of the FORMULA E World Championship, the logistical needs of this roadshow were very specific: to design a fan zone in the colours of the DS AUTOMOBILES brand to promote the DS TECHEETAH team.

The objective was to assist the design, coordination, transport and production of the reception area over four European dates (Rome, Paris, Berlin and Bern)

Our design team proposed a top-quality plug & play structure to emphasise the brand’s colour palette: black and grey.

With glazing on all four sides, the design enticed clients into the space to discover the brand’s vehicles.

The dedicated project manager liaised with the national organisers, acting as a single point of contact and overseeing the different stages of the event. The teams on the ground handled everything, from managing the site layout to exchanges with safety officials and the delivery of the promotional resources.

We were delighted to produce this showcase roadshow for the European rounds of the Formula E World Championship in a range of superb locations. Our nine-person team made sure this project was a genuine success.