VR EXPERIENCE
Lyon, France
ABOUT
THE EVENT
LAB Services was the logistics service provider for a Parisian agency for the launch of the PlayStation VR Experience. The schedule included many activities and the presentation of the new Sony virtual reality headset for PS4.
LAB Services was in charge of storing and delivering all the Japanese brand’s promotional resources during the roadshow. Gamers were able to test the innovative equipment in Paris, Bordeaux, Lyon and Lille in a tour between September and December. On sale at €399.00, the PlayStation VR was the must-have kit for the Christmas season.
