GP EXPLORER X UBISOFT
Le Mans, France
Launch of the new game "The Crew™ Motorfest" during GP Explorer.
For the launch of its new game “The Crew™ Motorfest,” what better place for Ubisoft than to do it during GP Explorer? With a target audience of younger participants, LAB Services was entrusted with the planning and design of a space to experience this new game, set to be released on September 14th on multiple platforms.
Inside this 100m² reception area, LAB Services envisioned several interactive zones between the brand and its participants: driving simulators with live streaming on a giant screen and laptops for console gaming, all complemented with custom-made furniture.
Photo Credit: Olinfact x Olivier Faure
Design: Stéphane de Bailliencourt
