GP EXPLORER x SAMSUNG
Le Mans, France
A Plug&Play structure with "innovative" shapes !
During GP Explorer, Bump (the event organizer) tasked us with creating an innovative concept to showcase the Samsung brand (the event’s main partner) within the village.
For this structure, LAB Services conceptualized and produced a plug&play inflatable structure, creating a sleek and minimalist environment in line with the brand’s color scheme. Inside, there were multiple simulators allowing attendees to race SCH & Soso Maness on the Bugatti track using an F4.
Photo Credit: Olinfact x Olivier Faure
Design: Stéphane de Bailliencourt
