SAMSUNG x PARIS
Paris, France
ABOUT
THE EVENT
Within the scope of its partnership with Samsung regarding logistics, management and the retail placement of its products, LAB Services acted as a service provider assisting Samsung in its stores around France and promoting its products through various events.
Samsung developed its Curved UHD TV technology to engage with the visual experiences of tomorrow. LAB Services assisted the company by fitting out the venue for the launch of its new TV on the banks of the river Seine in Paris.
The LAB Services team oversaw event logistics for Samsung Retail throughout its campaign to promote its products in Darty and Boulanger stores in France. This involved the storage, management and installation of approximately 200 items (TVs, hi-fi units, domestic appliances, etc.) for product presentation.
